London's fashionistas are willing to wait two hours in line to pay for clothes at Oxford Street's new Primark store. The fashion superstore, which opened in early April, carries a vast range of womenswear, menswear, childrenswear, and homeware.
The collections are trendy and incredibly well-priced. With organic cotton basic tees at £3 each, and fully sequined backless mini-dresses at £18, Primark is quickly becoming Oxford Street's hottest high street fashion destination. I went to Primark three weeks ago to snoop around for a project I was working on. I saw some great tank tops and t-shirts at less than £5 each, and decided to buy them on my way out.
When I saw the queue of over fifty people waiting to pay, I realized there is a strategy involved in shopping at Primark.